Branding from HSG
tessfaessler
Other than that, I'd also STRONGLY rebrand.
If aiming at a "shout-out-name", I'd strongly recommend a name that goes without confusion as the whole point of their product is creating more certainty, no? Moreover, I'd suggest to implement exactly that aim (certainty, safety) into the brand. FaceValue or maybe even @facevalue to reduce the (though intended!) association with Facebook next to hinting to financial jargon and integrity. That'll be something I'd understand and could actually remember (better than Y-tee, at least). I'm sure they'd come up with lots of different and better ideas that incorporates what their product actually sells and I'm quite positive anything would be better than their current app-name.
Didier Matthey
Good morning.
We where looking for a name, that has no meaning or similarities in any language (although there seems to be an expression in Xhosa meaning "of cats", and who doesn't love cats), no domains taken, no trademarks, no associations ... so yeekatee was born, truly unique :) Of course there might be a reason for this uniqueness.
We had some discussions with marketing companies afterwards (as we considered rebranding), but they actually liked yeekatee as it triggers emotions and engages people to look twice. Facevalue is indeed a cool name, I have to admit. We may register the domains for the future.